Levi's

Brand Positioning + Naming + Branding + Retail Experience + Digital + Video + Packaging + Print

Brand Strategy

Our insights from global research identified a strategy that spoke the truth about women: Make the authentic Levi‘s her hot jeans. The name, Revel, launched as a brand championing the changing behavior for style-conscious females. It reinforced the joy of being sexy.

Classics never go out of style, and neither does confidence. We reinforced the belief to women‘s own curves—every line and every shape. The chic style is about shaping, showing and telling.

THE SPIRIT THAT EMBODIES THE REVEL BRAND:

DRAMATIC. SEXY. TIMELESS. REAL.

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