Handsome Cycles

Branding + Retail Experience + Digital + Social + Video + Packaging + Print

A customized bike deserves a customer-focused experience. A storefront welcomes passersby with a designer collection of clothing, bags and premium goods while a consultation at the "bike bar" guides an interested buyer through six stations that curate a one-of-a-kind bike.

"KNOCK created a hands-on, likeable experience that allows customers to feel empowered, educated, and excited about building a custom HANDSOME CYCLES bike. The store was an instant hit in the bike community."

— Jesse Erickson

Handsome Cycles

Recognition

"Best of Show" in the category of design at the 2014 Advertising Federation of Minnesota’s annual “Show,”

Winner at the 2014 AIGA-Minnesota Design Show.

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