CARIBOU COFFEE

Retail Experience + Campaign + Digital + Social + Broadcast + Video + Packaging

Tis' THE SEASON OF SURPRISE

As an authentic brand that exudes joy with every visit, we felt the 2015 holiday season was a great opportunity to double down on joy, but with a twist – a campaign dedicated to a season of unexpected moments, supported by a full-media approach.

The main feature of ‘The Season of Surprise’ holiday campaign was our sitelet featuring an online calendar packed strategically with daily surprises of promotions, games, and animations.

Tis The Season of Surprise Tis The Season of Surprise
1,000,000 Views

1,000,000Views

During the life of the campaign

Coffee Bags

Daily Dose of Joy

Radio

Airwaves of Surprise

The radio spots were developed to continue our upbeat tone and drove traffic in-store.

Recognition

The Internet Advertising Competition

Outstanding Website

ADFED The Show

Silver – Sitelet Experience

WMA

Internet Advertising Competition Winner

more work

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DIGITAL + BRAND CAMPAIGN + PRINT + OUTDOOR

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